Sr. Director- Category Management

Job Summary

We are seeking an experienced Senior Director of Category Management to lead the strategic direction and performance of three critical categories: Broadband, Video & Entertainment, and Value-Added Services. This role will oversee a team of three category managers, driving revenue growth, customer satisfaction, and operational excellence across these product lines.
The ideal candidate is a strategic and creative thinker with a deep understanding of the cable and broadband industry, experienced in driving adoption, increasing take rates, and implementing marketing & sales initiatives that enhance customer conversion. This leader must be data-driven and collaborative, capable of working cross-functionally to develop innovative strategies that optimize category performance and customer engagement.
Most critically, this person must work extremely well in all facets of the organization from the board room to the financial desk to the operations teams.

Responsibilities

•Category Leadership: Develop and implement category strategies for Broadband, Video & Entertainment, and Value-Added Services to drive market share, revenue, and profitability.
•Creative Growth Initiatives: Identify and implement new strategies to increase customer take rates, optimize bundling opportunities, and enhance product positioning.
•Performance Management: Monitor and analyze category performance metrics, including revenue, customer acquisition, churn, and profitability, and implement corrective actions as needed.
•Innovation & Strategy: Identify and execute initiatives to introduce new products, bundles, and service enhancements aligned with customer needs and industry trends along the product lines. Work hand in hand with the product managers to effectively drive roadmaps that meet the categorical needs of the larger P&L.
•Budget Oversight: Manage category budgets and produce line P&L’s in Broadband & WiFi, Values Added Services, and TV & Entertainment, ensuring alignment with organizational goals and financial targets.
•Enhanced Marketing & Customer Conversion: Partner with marketing teams to create compelling campaigns, promotions, and digital experiences that improve customer acquisition, engagement, and retention.
•Market Insights & Competitive Analysis: Analyze market trends, customer behaviors, and competitor strategies to inform category decisions and drive differentiation.
•Vendor & Partner Relationships: Build and maintain strong partnerships with suppliers, content providers, and technology vendors to enhance category offerings and assist partners in the organization in innovation, procurement, and programming to effectively negotiate required deals.
•Cross-Functional Collaboration: Work closely with marketing, sales, product development, and operations teams to ensure seamless execution of category initiatives.
What Does Success Look Like in the First Year?
•Category Growth: Achieve measurable increases in revenue, profitability, and customer take rates across Broadband, Video & Entertainment, and Value-Added Services aligned to that year’s KPIs and targets.
•Strategic Planning: Deliver comprehensive and actionable category strategies, including clear goals, metrics, and execution plans, after the first 90 days alongside the ongoing work from the category managers. Clear understanding of how the various products play with each other in the overall sales hierarchy and pitch for the teams.
•Customer-Centric Marketing Enhancements: Implement new marketing campaigns and promotional strategies that increase customer engagement and product adoption.
•Story Telling: Reporting and consistent templates around product lines, financial targets, and success metrics. Easy to read story telling on the health of the category vs. expectations – both budget and industry wide.
•Performance Metrics: Regularly exceed key performance indicators (KPIs) such as customer acquisition, retention, and category-specific revenue targets.

Qualifications

•Minimum of 12 years of non-technical product management, consumer packaged goods brand management, cable, telecom or technology experience, managing operational style projects under minimal or no supervision
•Bachelor's Degree or equivalent experience required, MBA or relevant Master's Degree a plus
•Advanced knowledge of business to consumer telecommunications products and technologies with product management and/or product development responsibility a plus
•Strong leadership skills, with experience managing and developing high-performing teams.
•Expertise in market analysis, pricing strategies, and vendor negotiations specific to the cable and broadband industry.
•Engineering background and/or technical expertise in technology not required
•Exceptional interpersonal/people skills including verbal and written communications skills, including listening and presentation skills
•Strong analytical, problem solving and time management skills
•Experience with creating thorough project plans and experience with playbooks and repeatable executional plans
•Experience with Excel and other data analysis and manipulation tools as an end user are required. Candidate should be comfortable with understanding and interpreting data. Coding and data warehouse skills not required.
•Demonstrated ability to facilitate communications and projects across cross functional teams
•Proven ability to manage multiple projects and initiatives and work cross-functionally and across all levels of the organization